About us
About us
I'm Cory. I built Butter because my wife couldn't find a safety razor that was actually designed for her — and no one was teaching women how to use one. What started as a frustrating Thursday night became a product, a system, and a community. Here's the full story.
Let's Do This Together
Thank you for reading this far. It means you're curious, thoughtful, and probably frustrated with the status quo—just like I was.
I'm inviting you to join the Butter community. Not just as a customer, but as part of something we're building together. Your feedback, your stories, your shaves—they all matter.
Ready to make the switch? Start with the Butter razor. Master the single blade. Save money. Feel good about your choices.
Let's do this together.
— Cory
We make things that work better and last longer. Our products solve real problems with clean design and honest materials.
Shop nowWhy Choose Butter Over Competitors?
There are other safety razors out there. Some are cheaper. Some have more features. Here's what makes Butter different:
- Designed for everyone – Not just men. Not just women. Just people who want a great shave.
- Beginner-friendly – We've removed the intimidation factor. Our guides make the transition easy.
- Built to last – We use premium materials and stand behind our craftsmanship.
- Community-driven – We listen. We iterate. We improve based on what our customers tell us.
- Transparent – You know exactly what you're getting and why it costs what it costs.
We're not trying to be everything to everyone. We're trying to be the best choice for people who care about quality, sustainability, and value.
We make things that work better and last longer. Our products solve real problems with clean design and honest materials.
Shop nowThe 60-Day Guarantee
I'm confident in the Butter razor. So confident that I'm offering a 60-day guarantee.
If you don't love it, send it back. No questions asked. No restocking fees. Full refund.
Here's what I expect: You'll need a few shaves to adjust to the single blade. Your technique will improve. You'll start to notice the difference—a closer shave, less irritation, a better overall experience.
But if after 60 days you're not convinced, that's okay. I'd rather you find a product that works for you than feel stuck with something you don't love.
We make things that work better and last longer. Our products solve real problems with clean design and honest materials.
Shop nowWhat I'm Actually Building
I'm bootstrapping Butter. No venture capital, no outside investors. Just me, my wife, and a commitment to building something we believe in.
This means:
- We move slower – But we move with intention
- We listen to our community – Every piece of feedback matters
- We stay true to our values – No compromises for quick growth
- We reinvest in the product – Every dollar goes back into making Butter better
My goal isn't to become a billion-dollar company. It's to build a brand that people trust, that solves a real problem, and that makes a small dent in the disposable razor industry.
We make things that work better and last longer. Our products solve real problems with clean design and honest materials.
Shop nowLet's Talk About the $89
Yes, the Butter razor costs $89. That's more than a cartridge razor. Here's why:
- Materials – Stainless steel, precision manufacturing, quality control
- Design – Months of R&D, testing, and refinement
- Longevity – This razor will last you 10+ years with proper care
- Blade cost – A year's worth of blades costs about $12 (vs. $240+ for cartridges)
Do the math: In year one, you're investing $101. In year two, you're spending $12. By year five, you've saved over $1,000 compared to cartridge razors.
This isn't a luxury purchase. It's an investment in a better shave and a lighter wallet long-term.
We make things that work better and last longer. Our products solve real problems with clean design and honest materials.
Shop nowWhat I Built (And What I Didn't)
I spent months designing and testing the Butter razor. Here's what I focused on:
- Lightweight and balanced – No unnecessary weight, just enough to guide the blade smoothly
- Gentle blade angle – Designed for sensitive skin and a comfortable shave
- Easy to use – Minimal learning curve, intuitive design
- Sustainable – Stainless steel construction built to last decades
What I didn't do: I didn't chase every trend. I didn't add unnecessary features. I didn't compromise on quality to hit a lower price point. The Butter razor does one thing exceptionally well—it gives you a great shave.
I also built an education system. Because a great razor is only half the equation. I created guides, videos, and resources to help you master the single blade.
We make things that work better and last longer. Our products solve real problems with clean design and honest materials.
Shop nowWhat I Found
I discovered the world of safety razors—a shaving method that's been around for over a century. The benefits were clear: a single, sharp blade gives a closer shave than multiple dull blades, replacement blades cost pennies, and the environmental impact is minimal.
But here's the problem: most safety razors on the market were designed for men. They were heavy, aggressive, and often uncomfortable for anyone with sensitive skin or a lighter touch. The learning curve was steep, and the community was... let's say "niche."
I realized there was a gap in the market. A real opportunity to create something better.
We make things that work better and last longer. Our products solve real problems with clean design and honest materials.
Shop nowThe Problem I Couldn't Ignore
My wife and I were frustrated. We'd been using cartridge razors for years—spending $20+ per month on blades that felt overpriced, wasteful, and honestly, not that great. The marketing promised "five blades for a closer shave," but we were getting razor burn, ingrown hairs, and a guilty feeling every time we tossed another plastic cartridge in the trash.
That's when I started researching. There had to be a better way.
We make things that work better and last longer. Our products solve real problems with clean design and honest materials.
Shop nowNew arrivals
We make things that work better and last longer. Our products solve real problems with clean design and honest materials.
Shop nowIntentional design
Everything we do starts with why
Made with care
We believe in building better
A team with a goal
Real people making great products
The Problem I Couldn't Ignore
I'm Cory, and I need to tell you how I ended up building a women's razor despite having zero background in beauty products, manufacturing, or women's health.
A year ago, I watched my pregnant wife angrily throw another pack of Venus cartridge refills in the trash. She'd just spent $24. Again. This happened every month. She'd complain about razor burn, irritation, and the waste. Then she'd buy more cartridges because what else was she supposed to do?
My situation? Entirely different. My grandfather and my dad taught me how to use a safety razor blade back when I was a teen.
Fresh, sharp blades that cost 10¢ instead of $6. That last forever. That create zero plastic waste. No skin irritation. No ingrown hairs.
It seemed obvious. Why wasn't everyone using these?
What I Found
The safety razor market is huge—but it's designed for men shaving their faces.
Every razor I found:
- Short handles (3") that make shaving legs awkward
- Aggressive blade angles optimized for coarse facial hair
- Zero instructions for how to actually use them on curves, angles, knees
- Minimal support after purchase—you buy the razor and you're on your own
I looked at the women-focused brands:
- Oui the People ($95) - Beautiful aesthetic, but still essentially a men's razor
- Leaf Shave ($109) - Innovative design, but light on education
- Henson ($80+) - Incredible engineering, brutalist design for faces
They all had the same problem: They sold you a razor and assumed you'd figure it out.
And here's what I learned from talking to dozens of women: Most give up in the first two weeks.
Not because safety razors don't work. Because no one actually teaches you how to use them on women's bodies.
What I Built (And What I Didn't)
Let me be honest about what Butter actually is.
The Razor:
I spent 4 months working with manufacturers who produce safety razors for established brands. Together, we dialed in:
- Longer handle (4" vs. 3") for reaching legs comfortably
- Moderate blade gap optimized for body hair, not facial hair
- Weighted balance (2.8oz) for control on curves
- Closed-comb design more forgiving for beginners
It's precision-milled stainless steel with a PVD rose gold coating. It'll last 15+ years.
Is it revolutionary engineering? No. I can't compete with Henson's aerospace tolerances.
Is it better than competitors? The razor itself is probably similar to Oui or Leaf.
So why does Butter exist?
The Education:
I spent 6 months figuring out what other brands don't tell you:
- Exact techniques for legs, underarms, and bikini line (not generic face-shaving instructions)
- Which blade brands work for different hair types (I tested 15+)
- Why 80% of women quit in week 2 and how to prevent it
- How to handle curves and angles without cutting yourself
- What to do when things go wrong
I had 15 women test prototypes for 6 weeks. I documented every question, frustration, and success. I built 60 minutes of video tutorials specifically for women's bodies—not generic content from men's shaving channels.
Then I packaged everything into a system that actually helps you succeed.
Let's Talk About the $89
I need to be transparent with you.
You can find similar razors on Amazon for $20. I'm not going to hide that from you.
Here's what you're actually paying for:
- 60 minutes of professional tutorial content
- Testing and curation of 15+ blade brands (so you don't have to)
- 30 days of direct email support from real humans
- Comprehensive troubleshooting guides
- 60-day money-back guarantee
You're not paying for metal. You're paying so you don't give up in week 2.
You could absolutely buy a $12 razor and spend 3 hours on YouTube trying to figure it out. Many do. Many quit.
Or you can let me save you that time and frustration.
What I'm Actually Building
I'm bootstrapping this with $2,000. No investors, no venture capital, no marketing team.
My goal isn't to build a $10M beauty empire. It's to help 1,000 women successfully switch to safety razors in year 1.
If I can do that—and most actually stick with it instead of quitting—that's 50,000 plastic cartridges that don't go in landfills.
The bet: There are enough women frustrated with $200/year cartridges, tired of waste, and willing to learn something new—that a brand focused on actually helping you succeed can grow through word-of-mouth.
If I'm wrong, I lose $2,000 and learn a lot.
If I'm right, we build something useful together.
The 60-Day Guarantee
Try Butter for 2 months. If you're still using cartridge razors by day 60, email me and I'll refund you 100%.
All I ask: Actually give it a real try. Watch the tutorials. Use it 10+ times. Reach out if you're struggling.
The learning curve is real—week 1-2 will be awkward. But by week 6, you'll get it. And by week 12, you won't go back.
Why Choose Butter Over Competitors?
Choose Oui the People if: You want brand heritage and beautiful aesthetics
Choose Henson if: You want aerospace-grade engineering precision
Choose Leaf if: You want innovative pivoting head design
Choose Amazon if: You want to DIY for $20 and figure it out yourself
Choose Butter if you want:
- More education support than anyone else offers (we over-invest here)
- A 90-day guarantee instead of 30 days (real time to learn)
- Radical transparency about what you're buying
- A community learning together, not just a transaction
Let's Do This Together
This isn't a perfectly polished brand with a beautiful origin story.
It's a scrappy attempt to solve a real problem: My wife was wasting $200/year on cartridges that don't work.
We make things that work better and last longer. Our products solve real problems with clean design and honest materials.